Will exploded onto the London scene in the late nineties and quickly established himself in the underground, setting up the the infamous Need2Know after hours club on Cremer Street (which later re-incarnated as Need2Soul), founding secretsundaze with Giles & James and later guesting regularly in room 3 at Fabric. In the mid-00s, he launched the Latenite Productions label and released "Between The Thin Line" an album co-produced with Leslie Lawrence (Bang The Party) with remixes coming from Ron Trent, John Ciafone,  Mr G, IG Culture, Tyrone Francis & Quentin Harris.

Disillusioned with the direction the London scene was taking and the collapse of the vinyl market, Will moved to Italy in the 2010’s to set up a music consultancy that provided sound tracks for major fashion and lifestyle brands. Back in London, 2021 sees the launch of Super Culture - a new label and production house that joins the dots between live and electronic music, encompassing a truly global sound, while staying true to his house and techno-soul roots. Releases scheduled for this year include music from Orlando Voorn, Shannon Harris, Terry Francis, Dangerous Tribe, CB Systems, Khoisan Jebel and La Pression.